This year Volkswagen created a website, which is the antithesis of the perceived 'nightmare' showroom experience. Our brief was to highlight Volkswagen's innovative approach and launch the site to a technically savvy online audience. An approach, which in itself is one of the first of its type, an ad for a manufacturing company's online portal.

The creative leap was simple, but impactful. Bring the two worlds together – the world where Volkswagen builds quality cars next to the one where they build class-leading websites. The crossover of technology and reality had a particualrly strong appeal to the blogging community and the film was seeded through these adopters as well as on youtube and viral film sites.

Promotional film

View the film here.