Testing Lab – Volkswagen.co.uk Launch Campaign

This year Volkswagen created a website which is the antithesis of the perceived 'nightmare' showroom experience. Our brief was to highlight Volkswagen's innovative approach by promoting the website and its tools and services. This approach was in itself a first of its type - an ad for a manufacturing company's online portal.

The creative leap was simple, but impactful. Bring the two worlds together – the world where Volkswagen builds quality cars next to the one where they build class-leading websites.

The online campaign consisted of several components: