London to Geneva. In one take, on one tank.

London to Geneva. In one take, on one tank.

Tribal DDB's 'in one take, on one tank' concept for Volkswagen showcases the amazing fuel efficiency of their newly developed BlueMotion Polo in a clear and engaging way.

To create it the team succeeded in driving the car from London to the Geneva motorshow on a single tank of diesel and filmed the whole journey in a single take – 36 hours of footage or more than 2 terabytes of data.

This was then edited down and incorporated into a site that enabled the viewer to interactively participate in the drive and review statistics relating to CO2 output, cost and fuel consumed along the way.

The end result is a vivid demonstration of the car's unique capability.


Watch the video below: