Volkswagen - Eos
We launched our Eos campaign to support Volkswagen's most important car launch of 2006.
Our online communications (a microsite and online ads) were the lead medium in the pre-launch period, with an aim of raising awareness of the Eos and driving pre-sales in Volkswagen retailers.
The Eos's positioning: 'The new Volkswagen Eos. Rediscover your senses', is at the heart of the site's creative concept. Allowing people to customise their car, this highly interactive site encourages visitors to play and the take their customised car for a 'drive' through a 3D sensory online world of different sights, sounds and product information. This high level of interactivity was achieved by pushing the boundaries of Flash 8; we went as far as building a bespoke 3D Eos engine - the result is a completely new kind of online experience in the car market that lets people discover, customise and play with the new Eos in a way that suits them.