Philips - Live Simplicity

Philips - Live Simplicity

This innovative global branding campaign launched in conjunction with Philips' Live Simplicity event, held in London, aimed at making Philips synonymous with technology that simplifies people's lives.

The site offers visitors the chance to create editorial content by suggesting or posting responses to topics that discuss technologies that makes our lives more simple. The site was supported by two rich media ad executions which used bespoke video content.

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