Marmite - Marmart

Marmite - Marmart

Marmart launched to promote Marmite's new 'Squeeze Me' bottle. The campaign encouraged kids to draw on toast with their squeezy bottle, take a picture and upload it to the campaign microsite www.marmart.co.uk, for inclusion in the site’s gallery. The campaign culminated in an exhibition of celebrity-created Marmart at The Air Gallery, London.

The expandable online ad we created features an interactive tool that allows people to draw with a Marmite Squeeze Me bottle, and then email the image to a friend. The friend is then directed to a stand-alone site where they can view their friend’s image and go on to create some Marmart of their very own.

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