Hasbro - Monopoly Live
We turned traditional toy marketing on its head for the launch of Monopoly 'Here & Now', and created Monopoly Live, a real-time game of Monopoly, played out on the streets of London.
A fully integrated campaign was developed and executed, with TV and radio activity promoting both the 'Here & Now' game and the real life 'Live' game in their messaging. Online marketing included advertising across major portals and ownership of the Yahoo! UK Homepage on the game's launch day.