Monopoly Live

Hasbro - Monopoly Live

We turned traditional toy marketing on its head for the launch of Monopoly 'Here & Now', and created Monopoly Live, a real-time game of Monopoly, played out on the streets of London.

A fully integrated campaign was developed and executed, with TV and radio activity promoting both the 'Here & Now' game and the real life 'Live' game in their messaging. Online marketing included advertising across major portals and ownership of the Yahoo! UK Homepage on the game's launch day.

Video Presentation

Demo Website


In the Press