Guinness Hurling

Guinness Hurling Cubed has been developed for Guinness Ireland by Redurban London in association with some of the biggest names in hurling as an experiential strategic support for Guinness's long running sponsorship of the GAA Hurling All Ireland Senior Championship.

In order to target a younger urban audience, Guinness Hurling Cubed is a brand new version of the sport where teams of three compete in short intense three minute games within custom built enclosed 3D Perspex cubes using a specially designed 21" hurley (bat) and soft-compound sliotar (ball).

In support Redurban also developed innovative rich media video digital advertising introducing formats and content that had never been applied in the Irish market, a member-get-member eRM programme, and digital outdoor.

Website

• Guinness Hurling Cubed

Watch the Hurling Cubed video below: