The Guardian - People Profiler
Our People Profiler campaign is a national survey of working attitudes created for The Guardian. The campaign's objective - to build a rapport with UK workers so that when the time came to look for new employment, they would use Guardian Jobs.
An email campaign, online advertising and site link on Guardian Unlimited drove people to a bespoke microsite where they were able to take a personality test, which measured their attitude, personality and social role within the work place. Each test that was taken created a unique 'creature' that was compiled from the user's results of the 24 multiple choice questions. This creature was made up of 3 various components, such as 'mother hen', 'dreamer', 'stress lover', 'mercenary' or 'Mr big'.
With their results in their hand, users could then sign up for free features:
Taking a look at the People Profiler 'town'
Users can also download wallpaper, screensaver and a messenger display picture, all featuring their 'creature'.